https://dooleynoted.work Michael's Portfolio Wed, 11 Sep 2024 22:38:40 +0000 https://dooleynoted.work en https://dooleynoted.work/Index Fri, 11 Aug 2023 10:16:52 +0000 Michael's Portfolio https://dooleynoted.work/Index https://dooleynoted.work/Ad-Council-Huntsman-Group Wed, 11 Sep 2024 22:38:40 +0000 Michael's Portfolio https://dooleynoted.work/Ad-Council-Huntsman-Group Love, Your MindAd Council / Huntsman Group “Love, Your Mind” is a simple invitation to check in with your own mental health and recognize that it’s okay to not feel your best.&nbsp; This year’s campaign focused on the queer community with the goal of encouraging queer adults to seek mental health resources if they feel they need help. Leveraging trends and behaviors found on the platform, we partnered with diverse creators to bring the “self check-in” to life through actual conversations with their mind.&nbsp; Creator ContentConversations with your mind :60s 3 Things :15s Supplemental ContentLove, Your Mind — Notes <img width="818" height="1565" width_o="818" height_o="1565" data-src="https://freight.cargo.site/t/original/i/a6d6d320a5a1a3ee0c4c50020860023790e559f32947aa6ba6e1b30fb0a5e278/notes_Scrolling.gif" data-mid="217930392" border="0" data-scale="33" src="https://freight.cargo.site/w/818/i/a6d6d320a5a1a3ee0c4c50020860023790e559f32947aa6ba6e1b30fb0a5e278/notes_Scrolling.gif" /><img width="818" height="1565" width_o="818" height_o="1565" data-src="https://freight.cargo.site/t/original/i/2eaf16c21a7428a9e786f1d3fd7543b0414f2fe9bb51ae83b7b476205e727a58/notes_getoutgif.gif" data-mid="217930389" border="0" data-scale="33" src="https://freight.cargo.site/w/818/i/2eaf16c21a7428a9e786f1d3fd7543b0414f2fe9bb51ae83b7b476205e727a58/notes_getoutgif.gif" /><img width="818" height="1565" width_o="818" height_o="1565" data-src="https://freight.cargo.site/t/original/i/36f1e48f9ddc77a8b374a20ddfe514203f6ef4c6ae3abc62b2e3a0ab63940d54/notes_screentime.gif" data-mid="217930391" border="0" data-scale="33" src="https://freight.cargo.site/w/818/i/36f1e48f9ddc77a8b374a20ddfe514203f6ef4c6ae3abc62b2e3a0ab63940d54/notes_screentime.gif" />Love, Your Mind — Reminders / Polls&nbsp; <img width="1600" height="3348" width_o="1600" height_o="3348" data-src="https://freight.cargo.site/t/original/i/43fe54e240e45d2ef322a41fba7070080221940fc81c78d4b73031a7146d1034/reminders_0000_1.png" data-mid="217930557" border="0" src="https://freight.cargo.site/w/1000/i/43fe54e240e45d2ef322a41fba7070080221940fc81c78d4b73031a7146d1034/reminders_0000_1.png" /> <img width="1600" height="3348" width_o="1600" height_o="3348" data-src="https://freight.cargo.site/t/original/i/881949c7623647ad1a73118ea66f09ac1d3212eb4a89355081f2f5a5df13575c/reminders_0001_2.png" data-mid="217930558" border="0" src="https://freight.cargo.site/w/1000/i/881949c7623647ad1a73118ea66f09ac1d3212eb4a89355081f2f5a5df13575c/reminders_0001_2.png" /> <img width="1195" height="1962" width_o="1195" height_o="1962" data-src="https://freight.cargo.site/t/original/i/6b4b613f419192335bd9df81acf7642525b1c8094fa49a2d17ba22f17f0c70fc/polling-anger.png" data-mid="218224844" border="0" src="https://freight.cargo.site/w/1000/i/6b4b613f419192335bd9df81acf7642525b1c8094fa49a2d17ba22f17f0c70fc/polling-anger.png" /> <img width="1195" height="1962" width_o="1195" height_o="1962" data-src="https://freight.cargo.site/t/original/i/46aa2be3fb89efedfbf6eac751e7dc0d0c9810fb8f8527039bce786f9133d84f/polling-burnout.png" data-mid="218224845" border="0" src="https://freight.cargo.site/w/1000/i/46aa2be3fb89efedfbf6eac751e7dc0d0c9810fb8f8527039bce786f9133d84f/polling-burnout.png" /> Love, Your Mind — Instant Experience Agency : Creative Shop @ Meta Client: Ad Council / The Huntsman GroupProduction: VersusCreators: @blairimani @capricampeau @ashleyelizabeth_11My Role: Creative Director / Copywriter https://dooleynoted.work/M3gan Fri, 11 Aug 2023 10:16:52 +0000 Michael's Portfolio https://dooleynoted.work/M3gan M3gan Universal&nbsp; Meet M3gan To build awareness and sell tickets for the release of the new film M3gan, we brought our A.I.-powered protagonist to life through creepy conversation. M3gan invited fans to chat, made them a BFF before they knew what happened, and then began collecting information that she would use later to prove her friendship.2023 Grand Clio | Theatrical | Film: Fan Engagement “M3gan” Case Study&nbsp;︎ <img width="3174" height="2166" width_o="3174" height_o="2166" data-src="https://freight.cargo.site/t/original/i/71de7cea7487b7f3b5fda97e6e444a6042456b53321c3d0a06956bdc254d5b15/iPhoneX_With_Three_Views_MockupsForFree.jpg" data-mid="188508730" border="0" src="https://freight.cargo.site/w/1000/i/71de7cea7487b7f3b5fda97e6e444a6042456b53321c3d0a06956bdc254d5b15/iPhoneX_With_Three_Views_MockupsForFree.jpg" /> M3gan personally welcomed her newfound friends when they entered the experience… At the end of the conversation M3gan sent a personalized video featuring the users inputs... Agency : Creative Shop @ Meta Client: Universal Bot Development: Addison InteractiveMy Role: Creative Strategy / Concept Development https://dooleynoted.work/Coffee-mate Fri, 11 Aug 2023 10:16:54 +0000 Michael's Portfolio https://dooleynoted.work/Coffee-mate Natural Bliss Coffee-Mate The Natural Bliss Café Natural Bliss was the first all-natural coffee creamer. But consumers were not noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers look closer to discover the natural side of coffee creamers. So we took Natural Bliss from all-natural to Au Naturel by taking over a local coffee shop, completely transforming the interior, and switching out the barista’s uniforms with something a bit more natural. <img width="1000" height="531" width_o="1000" height_o="531" data-src="https://freight.cargo.site/t/original/i/49fa647eac7e3bedb70277a3c8ef8454d3bc61670049401078febe6abdc0e6ce/Sketches.jpg" data-mid="187693162" border="0" alt="The outfits" data-caption="The outfits" src="https://freight.cargo.site/w/1000/i/49fa647eac7e3bedb70277a3c8ef8454d3bc61670049401078febe6abdc0e6ce/Sketches.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b8dafe0f6c4f888b42c49c609aa4b08d8d0c8c4abdb8991e80cff25cd20354cf/CoffeeMate_360i_4-23-15_000556.jpg" data-mid="187693153" border="0" src="https://freight.cargo.site/w/1000/i/b8dafe0f6c4f888b42c49c609aa4b08d8d0c8c4abdb8991e80cff25cd20354cf/CoffeeMate_360i_4-23-15_000556.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/788262dfd7a8ca1a1daf188104140659db0a93cd2fc79ed124c4546a88f2f0bf/CoffeeMate_360i_4-24-15_002233.jpeg" data-mid="187693156" border="0" src="https://freight.cargo.site/w/1000/i/788262dfd7a8ca1a1daf188104140659db0a93cd2fc79ed124c4546a88f2f0bf/CoffeeMate_360i_4-24-15_002233.jpeg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/fc9487a8db82fc39149544e8c4bc4ea2467b64a36910205ce032397989740c3f/CoffeeMate_360i_4-23-15_000944.jpg" data-mid="187693154" border="0" src="https://freight.cargo.site/w/1000/i/fc9487a8db82fc39149544e8c4bc4ea2467b64a36910205ce032397989740c3f/CoffeeMate_360i_4-23-15_000944.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/6d22af894fce18307340ee61c5af70a2fc5d67bba79913d288f5b116ea4ecd8e/CoffeeMate_360i_4-24-15_002626.jpg" data-mid="187693158" border="0" src="https://freight.cargo.site/w/1000/i/6d22af894fce18307340ee61c5af70a2fc5d67bba79913d288f5b116ea4ecd8e/CoffeeMate_360i_4-24-15_002626.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/9405ec290aac20b80bf99fc0185e83363fc0f20a72a7fd8df072d95643da50e8/CoffeeMate_360i_4-23-15_001195.jpg" data-mid="187693155" border="0" src="https://freight.cargo.site/w/1000/i/9405ec290aac20b80bf99fc0185e83363fc0f20a72a7fd8df072d95643da50e8/CoffeeMate_360i_4-23-15_001195.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5efb4c5cd609f75dfc522f581f6bce2a4cf6581c4472f285dfb6d38a4230f3c9/CoffeeMate_360i_4-23-15_000475.jpg" data-mid="187693152" border="0" src="https://freight.cargo.site/w/1000/i/5efb4c5cd609f75dfc522f581f6bce2a4cf6581c4472f285dfb6d38a4230f3c9/CoffeeMate_360i_4-23-15_000475.jpg" /> Agency: Dentsu 360i Client: Coffee-mate Natural BlissDirector: CharlesGCD: Mike NuzzoCDs: Tim Hancock / Michael CondrickPartner: John TaMy Role: AD, CW, Interior Design https://dooleynoted.work/Ad-Council-Finish-Your-Diploma Fri, 11 Aug 2023 10:16:53 +0000 Michael's Portfolio https://dooleynoted.work/Ad-Council-Finish-Your-Diploma Ad CouncilHigh School Equivalency Step 1 Sometimes circumstances in life prevent individuals from achieving their educational goals, like graduating high school. We worked with Ad Council and FinishYourDiploma.org to inspire adults to go back to school and earn their Diplomas—with the voices of those that have been through it. Agency: Creative Shop @ Meta Client: Ad Council / High School Equivalency CD: Jim TherkalsenPartner: Thomas ShimMy Role: Creative Director / Art Director https://dooleynoted.work/Adidas Fri, 11 Aug 2023 10:16:53 +0000 Michael's Portfolio https://dooleynoted.work/Adidas AlphaSkin Adidas Run. Lift. Repeat. For the creative athlete, the uninspired grind of conventional training will never be enough. To dramatize the drive to train creatively, we explored the unorthodox workouts of EXOS athletes in a fast-paced training video to bring awareness to the new line of Adidas Alphaskin now on Amazon. Client: AdidasCD: Jimmy HickeySr. CW: Ryan HammillMy Role: Sr. Art Director &nbsp; https://dooleynoted.work/Halloween-Kills-1 Fri, 11 Aug 2023 14:17:06 +0000 Michael's Portfolio https://dooleynoted.work/Halloween-Kills-1 Halloween Kills Universal Movie Mate With at-home movie screenings becoming the norm, second screens have become core to the modern viewing experience—88% of American use a second device while watching TV, and 71% of those viewers look up content related to whatever they’re watching. To promote Universal’s Halloween Kills, we built the first-second screen chat experience for Messenger that proactively answers movie watchers burning questions. First, for Halloween (2018), knowing that fans of the franchise often would rewatch the old films before the new ones. Then, with its release, we created a second experience for the new film Halloween Kills. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/375a355d6c3471a54a114f0c384e853e19fc0e1ec2cc6c0423bc5b75ed021fe5/heaader2-1.jpg" data-mid="187696961" border="0" src="https://freight.cargo.site/w/1000/i/375a355d6c3471a54a114f0c384e853e19fc0e1ec2cc6c0423bc5b75ed021fe5/heaader2-1.jpg" /> <img width="3174" height="2166" width_o="3174" height_o="2166" data-src="https://freight.cargo.site/t/original/i/c30ddd227fe5e2411c31c9dd9e919d130e46ed0085636ad830c9cd9848e8f4eb/halow.png" data-mid="188736533" border="0" src="https://freight.cargo.site/w/1000/i/c30ddd227fe5e2411c31c9dd9e919d130e46ed0085636ad830c9cd9848e8f4eb/halow.png" /> Agency: Creative Shop @ Meta Client: UniversalBot Development: Amplify.aiMy Role: CD, CW, AD, Creative Strategy https://dooleynoted.work/Kayak Fri, 11 Aug 2023 10:16:55 +0000 Michael's Portfolio https://dooleynoted.work/Kayak Untravel CreatorKayak These days, travel influencer content feels redundant. Their approach is often similar and the places they visit are of the same trending destinations. So when Kayak wanted to get back to their irreverent roots and start to dip their toe in the world of Reels to unlock new audiences, we thought it was an excellent time to take a different approach— enter the Untravel Creators, creators known for anything BUT their travels. Agency: Creative Shop @ Meta Client: KayakCreator: PlayboymanbabyMy Role: CD, Creative Strategy https://dooleynoted.work/Amazon-Prime-Video Fri, 11 Aug 2023 13:01:09 +0000 Michael's Portfolio https://dooleynoted.work/Amazon-Prime-Video The Rings Of PowerAmazon Prime Video To build excitement for The Lord of the Rings: The Rings of Power, we partnered with Amazon Prime Video to create a virtual reality experience that invites fans into the cavernous realm of Khazad-dûm in the first branded home environment to hit the Meta Quest. User Demo… Agency: Creative Shop @ Meta Client: Amazon Prime VideoDevelopment: Meta Reality LabMy Role: Creative Strategy / Concept Development https://dooleynoted.work/Game-of-Thrones Fri, 11 Aug 2023 10:16:55 +0000 Michael's Portfolio https://dooleynoted.work/Game-of-Thrones Game of Thrones HBO Catch Drogon To promote Season 5 of Game of Thrones, we led fans on a dragon hunt through social media. People went online to “catch” the prodigal dragon, Drogon, by setting bait on their feed via our Giphy "Bait Shop." If Drogon replied to the post, they had a limited time to RT before he was off again, and his post was deleted. In 24 Hours: 1 Billion Impressions // 6.6 million interactions // 154,000 new Twitter followers Cannes: Entertainment Shortlist // 2016 Shorty Awards Winner: Gamification // One Show Merit <img width="1024" height="748" width_o="1024" height_o="748" data-src="https://freight.cargo.site/t/original/i/080cf77c2ca1bb17f8257722cac6e6af52e2f6cf02f5e57c015e65101077b926/download.jpeg" data-mid="187696289" border="0" src="https://freight.cargo.site/w/1000/i/080cf77c2ca1bb17f8257722cac6e6af52e2f6cf02f5e57c015e65101077b926/download.jpeg" /> Visit the Bait Shop <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/bc2342cb7f5a6e062bafcb7d775eaa1504c7745adc4baa13a033e0f436a161c5/download.gif" data-mid="187696288" border="0" src="https://freight.cargo.site/w/512/i/bc2342cb7f5a6e062bafcb7d775eaa1504c7745adc4baa13a033e0f436a161c5/download.gif" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/15aa9ffb5ade3bdeec86610eadefdcf10434413334ed90c6dc03ee39f45e2dc2/download-1.gif" data-mid="187696290" border="0" src="https://freight.cargo.site/w/512/i/15aa9ffb5ade3bdeec86610eadefdcf10434413334ed90c6dc03ee39f45e2dc2/download-1.gif" /> Agency: Dentsu 360i Client: HBOGCD: MIke NuzzoCW: Andrew HunterDesign: Doug MurrayPartner: John TaMy Role: AD / Concept Development