Hi.  I’m an Art Director. CD. Designer. Writer.
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Superstition Machine

Bud Light


As part of their "It's Only Weird if it Works" campaign, Bud Light turned to its fans to charge the 2013 NFL season. Fans submitted their pre-game superstitions to fuel the Superstition Machine, which aired live every Monday night on ESPN's homepage.






Agency: AKQA
CDs: Joel Kaplan, Dave Knoph
AD / Designer: John Ta
My Role: Designer