Untravel Creator

Kayak

These days, travel influencer content feels redundant. Their approach is often similar and the places they visit are of the same trending destinations. So when Kayak wanted to get back to their irreverent roots and start to dip their toe in the world of Reels to unlock new audiences, we thought it was an excellent time to take a different approach— enter the Untravel Creators, creators known for anything BUT their travels.