Natural Bliss
Coffee-Mate
The Natural Bliss Café
Natural Bliss was the first all-natural coffee creamer. But consumers were not noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers look closer to discover the natural side of coffee creamers. So we took Natural Bliss from all-natural to Au Naturel by taking over a local coffee shop, completely transforming the interior, and switching out the barista’s uniforms with something a bit more natural.
Natural Bliss was the first all-natural coffee creamer. But consumers were not noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers look closer to discover the natural side of coffee creamers. So we took Natural Bliss from all-natural to Au Naturel by taking over a local coffee shop, completely transforming the interior, and switching out the barista’s uniforms with something a bit more natural.
Agency: Dentsu 360i
Client: Coffee-mate Natural Bliss
Director: Charles
GCD: Mike Nuzzo
CDs: Tim Hancock / Michael Condrick
Partner: John Ta
My Role: AD, CW, Interior Design