Natural Bliss
Coffee-Mate
The Natural Bliss Café
Natural Bliss was the first all-natural coffee creamer. But consumers were not noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers look closer to discover the natural side of coffee creamers. So we took Natural Bliss from all-natural to Au Naturel by taking over a local coffee shop, completely transforming the interior, and switching out the barista’s uniforms with something a bit more natural.
Natural Bliss was the first all-natural coffee creamer. But consumers were not noticing it on the shelves because, up until that point, all-natural creamers didn't exist. We needed to make consumers look closer to discover the natural side of coffee creamers. So we took Natural Bliss from all-natural to Au Naturel by taking over a local coffee shop, completely transforming the interior, and switching out the barista’s uniforms with something a bit more natural.
![The outfits](https://freight.cargo.site/t/original/i/49fa647eac7e3bedb70277a3c8ef8454d3bc61670049401078febe6abdc0e6ce/Sketches.jpg)
![](https://freight.cargo.site/t/original/i/b8dafe0f6c4f888b42c49c609aa4b08d8d0c8c4abdb8991e80cff25cd20354cf/CoffeeMate_360i_4-23-15_000556.jpg)
![](https://freight.cargo.site/t/original/i/788262dfd7a8ca1a1daf188104140659db0a93cd2fc79ed124c4546a88f2f0bf/CoffeeMate_360i_4-24-15_002233.jpeg)
![](https://freight.cargo.site/t/original/i/fc9487a8db82fc39149544e8c4bc4ea2467b64a36910205ce032397989740c3f/CoffeeMate_360i_4-23-15_000944.jpg)
![](https://freight.cargo.site/t/original/i/6d22af894fce18307340ee61c5af70a2fc5d67bba79913d288f5b116ea4ecd8e/CoffeeMate_360i_4-24-15_002626.jpg)
![](https://freight.cargo.site/t/original/i/9405ec290aac20b80bf99fc0185e83363fc0f20a72a7fd8df072d95643da50e8/CoffeeMate_360i_4-23-15_001195.jpg)
![](https://freight.cargo.site/t/original/i/5efb4c5cd609f75dfc522f581f6bce2a4cf6581c4472f285dfb6d38a4230f3c9/CoffeeMate_360i_4-23-15_000475.jpg)
Agency: Dentsu 360i
Client: Coffee-mate Natural Bliss
Director: Charles
GCD: Mike Nuzzo
CDs: Tim Hancock / Michael Condrick
Partner: John Ta
My Role: AD, CW, Interior Design