M3gan
Universal
Meet M3gan
To build awareness and sell tickets for the release of the new film M3gan, we brought our A.I.-powered protagonist to life through creepy conversation. M3gan invited fans to chat, made them a BFF before they knew what happened, and then began collecting information that she would use later to prove her friendship.
2023 Grand Clio | Theatrical | Film: Fan Engagement “M3gan”
Case Study ︎
To build awareness and sell tickets for the release of the new film M3gan, we brought our A.I.-powered protagonist to life through creepy conversation. M3gan invited fans to chat, made them a BFF before they knew what happened, and then began collecting information that she would use later to prove her friendship.
2023 Grand Clio | Theatrical | Film: Fan Engagement “M3gan”
Case Study ︎
M3gan personally welcomed her newfound friends when they entered the experience…
At the end of the conversation M3gan sent a personalized video featuring the users inputs...
Agency : Creative Shop @ Meta
Client: Universal
Bot Development: Addison Interactive
My Role: Creative Strategy / Concept Development
Client: Universal
Bot Development: Addison Interactive
My Role: Creative Strategy / Concept Development