a Creative Director.  But that’s not all!   ︎ About Me

M3gan

Universal 


Meet M3gan
To build awareness and sell tickets for the release of the new film M3gan, we brought our A.I.-powered protagonist to life through creepy conversation. M3gan invited fans to chat, made them a BFF before they knew what happened, and then began collecting information that she would use later to prove her friendship.

2023 Grand Clio | Theatrical | Film: Fan Engagement “M3gan”

Case Study ︎




M3gan personally welcomed her newfound friends when they entered the experience…




At the end of the conversation M3gan sent a personalized video featuring the users inputs...





Agency : Creative Shop @ Meta
Client: Universal
Bot Development: Addison Interactive
My Role: Creative Strategy / Concept Development